We talked in class last week about the great Mac vs. PC campaign from TBWA\Chiat\Day for Apple.
Here's a big archive of the spots starting in 2006 to today.
The New York Times this morning featured a really interesting article by Devin Leonard about Microsoft's own I'm a PC campaign (via Crispin, Porter & Bogusky), headlined "Hey, PC, Who Taught You to Fight Back?"
Note: nytimes offers free access when you register.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 year ago
