I'm On It!

... say Bank of America, General Electric and Levi's.

What they've done is each understands - before most advertisers - that their customers are beginning to tire of ads that refer to the economic downturn.

This morning's ADWEEK online tells the tale of a Harris Poll that confirms what the above advertisers knew intuitively (BofA produced their spots last summer, but launched them just two weeks ago).

Here's their story on nytimes.com (free access with registration).

The Dead Poet Wants You to Wear Levi's

Levi Strauss & Company launches a major new campaign Wednesday (via Wieden & Kennedy, Portland) according to New York Times advertising critic, Stuart Elliott, who writes, "The campaign, which begins Wednesday, will include commercials on television, online and in movie theaters; print advertisements; outdoor and transit signs and posters; social media sites like Facebook; event marketing; and a contest on a section of the brand’s own Web site." (NYTimes offers free access with registration.)

The "anthem" TV spot features audio that is from an 1890s Edison-made wax cylinder thought to be 19th century American poet Walt Whitman reciting his poem, America.

The website loads pretty slow, or at least it did this morning, so have patience.

You might also like to read what Creative Review has to say.

What do you think of this campaign - especially if you're the target!

San Francisco's Levi's Hires Nike's Agency for Creative Work

Wieden + Kennedy, longtime agency for the Nike brand has been hired by the once-great Levi's brand for creative work in the US, as seen in today's ADWEEK.
Undoubtedly, Levi's would like to regain some of its greatness and W+K has done incredible work for Nike over the past 20 years or so, building the brand into "the one to beat" in the product category.