Opinion: Back to Basics

Pete Blackshaw, EVP of Nielsen Online Digital Strategic Services writes in this morning's adage.com that 2009 is a good time for the ad industry to review our options.

Ads Use Hard Times As Reason-To-Buy

On NPR's Weekend Edition Saturday, guest Seth Stevenson - ad critic for online magazine Slate - opined that recent ads are adjusting to consumers moods about the economy.

Audio: 3 minutes, 57 seconds