Showing posts with label internet advertising. Show all posts
Showing posts with label internet advertising. Show all posts

Thursday, October 9, 2008

Why Your New-Favorite TV Show May Not Be On TV At All

NBC is out thumping the drums among advertisers and the noise is all about full length digital programming produced to be shown exclusively on the internet.

Madison+Vine is an AdAge.com feature that that covers the intersection of advertising and traditionally Hollywood-type businesses. And, while this idea has been batted about now and again, this is the first time I've heard it proposed as a real opportunity for advertisers.

It looks like hulu.com (one of the parters in which is NBC), et al, are leaving their mark on main stream Television.

Makes MacTV look like not such a dumb idea after all.

Sunday, August 17, 2008

Internet Is Big Deal for Presidential Campaigns

Internet ads to promote McCain and Obama? You bet! Under the radar? In some cases.

Here's an interview with a major player in each camp on their Media Strategy recorded for this morning's NPR program Weekend Edition Sunday: "Subtle Internet Ads Send Targeted Political Messages."

And McCain says he can't send an e-mail... hmmm.