Thursday, June 12, 2008

Ad students hold a bake sale

These Creative Circus student won the Future Lions prize. Now they need to get to Cannes.
Cookies for $500 each! That's almost as much as 100 gallons of gasoline! (Thanks to Adrants.)

Here's some history of the Cannes ad festival.

Note: design's time has come. This will be a regular theme on this blog.

Everything old... Part 2

If this nostalgia-themed topic keeps turning up, I'm going to start thinking that this "Recession" is deeper than I thought. I know it depresses me.


Who owns a brand?

Risking overly scrupulous semantics, I personally believe that the consumer "owns" the brand in that we engage with a brand by, usually, buying the product which we then consume - eat, drink, wear, drive, watch, laugh or cry at, etc. The brand is the sum total of our experience, both intelectually and emotionally, with both the product and the trade mark.
The company that manufactures and/or markets the brand should probably be called the "author" of the brand.
So, if you drink Coke, you own the brands Coca-Cola and Coke. The Coca-Cola company is the author of both and the owner of the trade marks.
Here's a video from AdAge that discusses this dichotomy (using "brand" to mean "author," very specifically in this case) and illustrates how the line between authorship and ownership is beginning to blur and that Vuiton handbag counterfeiters and people who sell second generation CDs at swap meets aren't the only pirates out there.
Sometimes they're the most loyal fans of the brand that cross the line.