How Agencies Are Getting Smart on Social Media

Yeah, I know most of you know more about Social Media than I - and a lot of people in advertising - do.

Agencies are taking different routes to get up to speed. This video surveys just a few strategies, including "BBDO, (who hires) young mentors to teach all their executives how to Facebook, blog, Twitter and otherwise function and think like authentic social-media players."

Required Friday Reading

MediaPost's Over the Line blog this morning was guest-written by George Simpson, who ground out a navel-gazing piece that looks dressed-up to discuss advertising ethics and the current ad climate, but seems more directed at stirring up reaction from ad people.

Oh, yeah. And drawing attention to George H. Simpson, who claims to be an "Expert in Advertising and Internet Trade Media Relations" but admits to being a PR practitioner.

The well written column's first sentence is a great quote from Randall Rothenberg, "Advertising is the makeup on the public face of capitalism.” And MediaPost calls Over The Line "A Lighthearted Look At Advertising and Media." Take both of those into consideration.