Good Design Goes Better WIth Coke

Design is everywhere - and some of it is really original and, often, beautiful.

The very interesting website ted.com is dedicated to "technology, entertainment and design.

So when gianormous Coca-Cola, with 450 different brands, assigned David Butler to "do more with design," he knew it wouldn't be easy. One way he made things move faster: "avoid the word 'design' as much as possible" and by "identifying basic problems that design can solve."

San Francisco's Turner-Duckworth are central to the Coke re-design project.