Design is everywhere - and some of it is really original and, often, beautiful.
The very interesting website ted.com is dedicated to "technology, entertainment and design.
So when gianormous Coca-Cola, with 450 different brands, assigned David Butler to "do more with design," he knew it wouldn't be easy. One way he made things move faster: "avoid the word 'design' as much as possible" and by "identifying basic problems that design can solve."
San Francisco's Turner-Duckworth are central to the Coke re-design project.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
-
[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
1 comment:
Just bought a house-warming gift for a White Southern friend and his Japanese wife. What it was was a Coke bottle reworked as a fish -- and quite a lovely one -- by an Okinawan artisan in the Sixties. The symbolism of beauty come from dross was pointed out. But those *old* Coke bottles -- the squat ones as shapely as a Forties movie goddess -- weren't dross. So your post reminds me -- though I haven't clicked through and may thus have missed the point! C'est la vie, c'est la Web.
Post a Comment