Indiana's Ball State University - famously the Alma Mater of David Letterman - has raised $17.7 million to fund a center intended to serve as "an area of academic excellence for the media industry."
This morning's MediaPost News Online Media Daily has the story.
Ball State, also famous for its "BALL U" t-shirts, is named for the Ball brothers who made their fortune manufacturing Ball Mason glass jars used in home canning of fruit and vegetables. Mason jars can still be seen today in supermarkets used as packaging, for example, Classico Pasta Sauce (though these jars are manufactured by the Atlas Glass company).
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
-
[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago