Thursday, July 24, 2008

Dark "Iron Man" vs. Darker "Batman:" from a media-delivery p.o.v.

They're both wildly successful, critically as well as financially - The Dark Knight seems to be rolling in about $20 million a day.

The promotion people behind both movies had planned for success and got it in spades. Here Antony Young critiques the strategies behind each campaign in today's AdAge MediaWorks.