This blog is about advertising.
I made my living from advertising for many years. Since I now teach advertising at the University of San Francisco, I guess I still do. Except that the dollars no longer flow from my clients, they now stream from the parents of my clients. And bless their hearts for that.
I read a whole lot of advertising blogs and will pass the best of them on to you, dear reader. So hang with me. I hope to keep it interesting for both of us.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago