San Francisco's Levi's Hires Nike's Agency for Creative Work

Wieden + Kennedy, longtime agency for the Nike brand has been hired by the once-great Levi's brand for creative work in the US, as seen in today's ADWEEK.
Undoubtedly, Levi's would like to regain some of its greatness and W+K has done incredible work for Nike over the past 20 years or so, building the brand into "the one to beat" in the product category.