Friday, July 17, 2009

"Interesting fact about recessions ... they end."

Or so says a line on a series of billboards funded by an anonymous East Coast donor who is disturbed by America's Chicken Little reaction to the recession. The campaign is called "Recession 101" and the space is being provided pro-bono by "members of the Outdoor Advertising Agency of America" says the post on (Sidebar: a Google search for "Outdoor Advertising Agency of America" shows only references to this story. I suspect that they really mean "Outdoor Advertising Association of America.")

Meanwhile, MediaPostDaily has an article this morning that trumpets Ad Spending Confidence Rebounds, Improves For Most Major Media. The survey indicates that ad spending confidence bottomed out in the spring of 2009 and that it's on the rebound. Granted that "confidence in spending" is not the actual signing of a big check, but as "Recession 101" says, "Interesting fact about recessions ... they end."