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fishlanguage

Advertising hero Howard Gossage wrote: We don't know who discovered water, but we're pretty sure it wasn't a fish. Advertising's challenge: understand the flowing waters that we all swim in. Jeff Goodby, co-founder of Goodby, Silverstein & Partners, once wrote an ad aimed at ad students that, among other things, coached rookie admakers to learn the language of fish in order to create better advertising. Grab the SCUBA tanks, we're going in.

Wednesday, December 17, 2008

Opinion: Back to Basics

Pete Blackshaw, EVP of Nielsen Online Digital Strategic Services writes in this morning's adage.com that 2009 is a good time for the ad industry to review our options.

Posted by Greg Pabst at 8:38 AM No comments:

Labels: AdAge, Blackshaw, economy

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the blogger

Greg Pabst: is Program Director of the University of San Francisco's Advertising Major and Minor and is an Instructor in Communication Studies at USF where he currently teaches advertising and public speaking. He has been adviser to the USF student American Advertising Federation chapter since 2000 and recently became adviser to USFtv. He has served on the national AAF Academic Committee since 1999. He is currently Past-Chair of that committee. He’s a 30 year veteran of advertising and allied businesses, including as president of Evans Communications/San Francisco and as a director of the EvansGroup board; he was a Vice President at Ketchum Advertising; and an Account Supervisor at Saatchi & Saatchi/San Francisco. Greg also operated his own small ad agency and was an ad client as VP/Advertising for grocery chain Lucky Stores, a 280-location subsidiary of American Stores. He's held management positions in media as a marketing director for Bonneville Broadcasting, et al, and founded and operated a media marketing consultancy. A historian by training, Greg has led history and architecture walking tours for San Francisco City Guides since 1988.

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