Last week, I had lunch with a former student of mine who has worked with a subsidiary of MySpace for a couple of years. She told me that rumors were flying that big cutbacks were on the way.
She was right, the News Corp. owned division will - as Gavin O'Malley of Online Media Daily wrote today - drop the axe on 30% of its workers.
When I know, I'll let you know if my student is one of them.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago