All Is Not What It Seems

Friday's Today Show featured a discussion of viral videos. You know, those funny little films that we e-mail to each other and which usually end up exposed as fakes on YouTube. Are they ads, or what?

Lydia Loizides checks in on v.v. via MediaPost's TV Board.
Don't miss the video with very glib adman, Donny Deutsch.

What happens when you consume these special-effects-laden little eye snacks which turn out to be empty calories? A funny fart or serious indigestion?