Remember when Speedo swim suits were skimpy little things that were the ultimate "less is more" in sports clothing. Well now Speedo is outfitting Olympic athletes in swim competion overalls - apparently it takes as much at 30-minutes to get the damn thing on.
But it seems to help win races. As of today 24 out of 25 gold medal Olympic winners were wearing the Speedo as a second skin.
Here's a story from AdAge about Michael Phelps, US Olympic Team hero and Speedo suit wearing champion.
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