Speedo Gentrifies the Pool

Remember when Speedo swim suits were skimpy little things that were the ultimate "less is more" in sports clothing. Well now Speedo is outfitting Olympic athletes in swim competion overalls - apparently it takes as much at 30-minutes to get the damn thing on.

But it seems to help win races. As of today 24 out of 25 gold medal Olympic winners were wearing the Speedo as a second skin.

Here's a story from AdAge about Michael Phelps, US Olympic Team hero and Speedo suit wearing champion.