Sunday, August 30, 2009

PC Strikes Back!

We talked in class last week about the great Mac vs. PC campaign from TBWA\Chiat\Day for Apple.

Here's a big archive of the spots starting in 2006 to today.

The New York Times this morning featured a really interesting article by Devin Leonard about Microsoft's own I'm a PC campaign (via Crispin, Porter & Bogusky), headlined "Hey, PC, Who Taught You to Fight Back?"

Note: nytimes offers free access when you register.