Mobile Ads About to Live Up to Potential

I had lunch Monday with a former student who works in mobile-handset advertising. The conversation, naturally, turned to business and how powerful that medium could eventually be.

This morning forbes.com has a story by Laurie Burkitt headlined Commercials On The Go that underscores our chat with some hard data, some history of the business and how mobile media is starting to work with TV networks.

btw: my former student, now a very busy mobile media professional, is looking for interns. If you'd like to get in on the proverbial ground floor, let me know and I'll send you the details.