DDB West has created a set of TV spots that have " the same creative theme, music, look and feel for all," but which support two distinct brands - Wells Fargo or Wachovia. And some are said to trumpet Wells Fargo and Wachovia, which may constitute a third brand.
Here's the story in this morning's MarketingDaily, a MediaPost publication.
Is this the end of the Stagecoach, possibly one of the strongest corporate images in marketing? I doubt it. In the first spot following the acquisition of Wachovia, DDB cast a shadow of the famous Wells Concord Coach on both Eastern and Western landmarks.
Here's that spot:
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