But almost no one heard of these devices for 15 years and it took another 5 for people to notice. Now 40 years later these things are taken for granted.
Here's the story - and a video of parts of that presentation - as told by Scott Berkun, author of The Myths of Innovation. On todays' Harvard Business Weekly.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago