Well, his campaign advisers are. Yesterday AdAge reported that his media team "asked NBC Universal about Olympics advertising including $500,000, $2 million and $4 million packages of ads. (NBC presented those along with a $10 million package.) It's not only a sign that the Obama camp has faith it can continue its stellar fundraising achievements but a signal that a widening field of battleground states has the candidate contemplating national broadcast buys. An Olympics buy could also allow Mr. Obama to reach out to a large swath of women."
This morning's New York Times features conflicting opinions of this media strategy from bloggers and Obama partisans Jeralyn Merritt of TalkLeft and James Joyner* at Outside the Beltway.
Which side of the mass media TV issue do you come down on?
* Does it look to you like Joyner's picture is posed on the very-inside-the-beltway White House grounds?
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
-
[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
