Saturday, June 21, 2008

Non-traditional media-man Obama considering network TV: same-old same-old?

Well, his campaign advisers are. Yesterday AdAge reported that his media team "asked NBC Universal about Olympics advertising including $500,000, $2 million and $4 million packages of ads. (NBC presented those along with a $10 million package.) It's not only a sign that the Obama camp has faith it can continue its stellar fundraising achievements but a signal that a widening field of battleground states has the candidate contemplating national broadcast buys. An Olympics buy could also allow Mr. Obama to reach out to a large swath of women."

This morning's New York Times features conflicting opinions of this media strategy from bloggers and Obama partisans Jeralyn Merritt of TalkLeft and James Joyner* at Outside the Beltway.

Which side of the mass media TV issue do you come down on?

* Does it look to you like Joyner's picture is posed on the very-inside-the-beltway White House grounds?

1 comment:

....J.Michael Robertson said...

Going the MSM route may mean playing not to lose -- which often enough that one notices concludes with a loss. But aren't there many instances of polls -- and we assume elections -- moving as a result of big TV buys? I understand it's a moving target as the media landscape changes, but surely some research exists??

But I guess the question is not if such advertising helps but whether or not the money could produce a bigger bang elsewhere? At some point, Brother Pabst, I expect you to dip your toe in the consensus, put your finger to the wind and see how much your ass squirms in your comfy seat -- Sam Goldwyn? -- and tell us who's right and who's wrong.

Probably right. I'll settle for that.