Wednesday, July 30, 2008

TV Watching Time-shifted - No TiVo Necessary

Surprise! Research shows that people watching TV programs online are starting to outnumber people using a Digital Video Recorder (TiVo, etc.).

The story is on this morning's AdAge online.

Note the research methodology used by IMMI described at the end of the article. A cellphone that "tracks individuals' media consumption."

Here's more about that! Including IMMI's report on this study.