194 Coeds Say Skinny Women Make Them Want To Buy

In a study - that still needs to be followed up - college women "found that despite the negative effect on their body image, women preferred ads showing thin models and said they were more likely to buy products featured in those ads than in ones showing "regular-size models," said Jeremy Kees, a business professor at Villanova."

In this morning's AdAge...

I need some college women to reply here.

TV Watching Time-shifted - No TiVo Necessary

Surprise! Research shows that people watching TV programs online are starting to outnumber people using a Digital Video Recorder (TiVo, etc.).

The story is on this morning's AdAge online.

Note the research methodology used by IMMI described at the end of the article. A cellphone that "tracks individuals' media consumption."

Here's more about that! Including IMMI's report on this study.