I'm On It!

... say Bank of America, General Electric and Levi's.

What they've done is each understands - before most advertisers - that their customers are beginning to tire of ads that refer to the economic downturn.

This morning's ADWEEK online tells the tale of a Harris Poll that confirms what the above advertisers knew intuitively (BofA produced their spots last summer, but launched them just two weeks ago).

Here's their story on nytimes.com (free access with registration).