The Dead Poet Wants You to Wear Levi's

Levi Strauss & Company launches a major new campaign Wednesday (via Wieden & Kennedy, Portland) according to New York Times advertising critic, Stuart Elliott, who writes, "The campaign, which begins Wednesday, will include commercials on television, online and in movie theaters; print advertisements; outdoor and transit signs and posters; social media sites like Facebook; event marketing; and a contest on a section of the brand’s own Web site." (NYTimes offers free access with registration.)

The "anthem" TV spot features audio that is from an 1890s Edison-made wax cylinder thought to be 19th century American poet Walt Whitman reciting his poem, America.

The website loads pretty slow, or at least it did this morning, so have patience.

You might also like to read what Creative Review has to say.

What do you think of this campaign - especially if you're the target!