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fishlanguage

Advertising hero Howard Gossage wrote: We don't know who discovered water, but we're pretty sure it wasn't a fish. Advertising's challenge: understand the flowing waters that we all swim in. Jeff Goodby, co-founder of Goodby, Silverstein & Partners, once wrote an ad aimed at ad students that, among other things, coached rookie admakers to learn the language of fish in order to create better advertising. Grab the SCUBA tanks, we're going in.

Thursday, October 16, 2008

And While We're Talking Politics and Advertising Today...

Here's the latest from ad agency, Granite Pass...
(As seen on AdRANTs Daily)
Posted by Greg Pabst at 10:57 AM No comments:
Labels: Adland, AdRANTs, Granite Pass

YouTube Won't Give McCain Camp Express Lane

The McCain Campaign wanted the video giant to review footage before taking it down.
Posted by Greg Pabst at 10:35 AM No comments:
Labels: MediaPost, YouTube

Obama Campaign Seeks Young Male Voters Via Video Games

Or, as Jon Steele once (fairly famously) wrote, "Go fishing where the fish are."
Posted by Greg Pabst at 10:17 AM No comments:
Labels: NYTimes, Obama, Reuters
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the blogger

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Greg Pabst
is Program Director of the University of San Francisco's Advertising Major and Minor and is an Instructor in Communication Studies at USF where he currently teaches advertising and public speaking. He has been adviser to the USF student American Advertising Federation chapter since 2000 and recently became adviser to USFtv. He has served on the national AAF Academic Committee since 1999. He is currently Past-Chair of that committee. He’s a 30 year veteran of advertising and allied businesses, including as president of Evans Communications/San Francisco and as a director of the EvansGroup board; he was a Vice President at Ketchum Advertising; and an Account Supervisor at Saatchi & Saatchi/San Francisco. Greg also operated his own small ad agency and was an ad client as VP/Advertising for grocery chain Lucky Stores, a 280-location subsidiary of American Stores. He's held management positions in media as a marketing director for Bonneville Broadcasting, et al, and founded and operated a media marketing consultancy. A historian by training, Greg has led history and architecture walking tours for San Francisco City Guides since 1988.
View my complete profile

links

  • My Facebook Page
  • A pretty big Ad Links page
  • Another big links page
  • Preparing to search for a job in advertising
  • One of my advertising heroes
  • Another ad hero

blogs of note

  • Adrants
    Customer-Centric Marketing: Speaking Your Audience's Language in a Digital World - [image: talk_bubbles.png] The effectiveness of marketing strategies hinges on one fundamental concept: customer-centricity. For experienced advertisers a...
    7 months ago
  • Adverblog
    Watch Movie Online The Hitman’s Bodyguard (2017) - The Hitman’s Bodyguard (2017) Released August, 08 2017 6.6 Director : Patrick Hughes. Cast : Ryan Reynolds, Samuel L. Jackson, Gary Oldman, Salma Hayek, ...
    7 years ago
  • Advertising Age - Garfield's Ad Review
    Nielsen sues VideoAmp again, just days after previous case was dismissed - Nielsen’s new patent suit covers use of mobile phones to measure out-of-home viewing, an approach VideoAmp recently launched.
    2 months ago
  • Darwin's California Cat Presents the 15-Minute Man
    The Last Days of Robertson Also Known as the Two-Fisted, Fighting Poet Doc - [image: Two-Fisted Tales] Two-Fisted Tales (Photo credit: Wikipedia) First let us unpack the title of this post. "Two-fisted fighting poet doc" is from a ...
    7 years ago
  • Gawker
    How Things Work - Gawker.com is shutting down today, Monday 22nd August, 2016, some 13 years after it began and two days before the end of my forties. It is the end of an ...
    8 years ago
  • Jaffe Juice
    Sunshine, Magic and the Value of Optimism - Welcome back to another tl;dr of "Joseph Jaffe is Not Famous", with your host, the not famous Joseph Jaffe! In the show, we talk to some pretty interesting...
    2 years ago
  • silver in sf
    gone - gone: Jessie Liu, nominated by Trump to serve as the Treasury Department's undersecretary for terrorism and financial crimes, withdrawn.
    5 years ago
  • ThirdWay Advertising Blog
    -
  • usf journalism blog
    Amanda Van West Writes about Her UK Masters - I'd definitely recommend getting an advanced degree abroad! It took less than a year, and the degree is valid in the US. Yes, I'd say there's value in gett...
    14 years ago

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