Skin? Is It In? Beach Volleyball Says 'Yes'

As many often overlooked sports stuggle for attention, Beach Volleyball - which made its mark on the recent Olympics - seems to have taken the "ball by the horns."

This from Stuart Elliott's column today in the New York Times (free registration) on an advertising campaign for the Association of Volleyball Professionals (AVP).

What do you think? Does this degrade the sport? Or raise it to a higher level of awareness? Or somewhere in between?

Let me know!