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Look There, On the Floor -- College Bookstore Campaign A 'Downer'
By Amy Corr , Monday, September 22, 2008

LevelVision's College Bookstore Network is bringing its latest ad medium to more than 300 college campus bookstores this year. If you don't see it, look down -- for chances are, you'll be standing on it.

Video screens that are less than 1" thick will be placed on bookstore floors, running a combination of infotainment and ads.

Among the colleges participating in this program are: Ball State, Michigan State University, Northeastern Illinois University, Purdue University, University of Michigan, and University of Minnesota.

The floor displays are made with heavy-duty glass and are coated with an anti-slip finish.

Programming segments, which can be altered in real-time, will range from "Top Five Ways to Go Green" to "Cooking Segments" to current weather forecasts.

While I'm all for the idea of coming up with new ways to grab the attention of college students and their visiting family and friends, I can't imagine someone willingly watching infotainment that's on the ground. And with all those feet stepping on the displays, I imagine they'll need to be cleaned numerous times a day. I'm eager to hear about student feedback. There's something good in this concept, but it needs to be tweaked... at the very least, placed at a more eye-level locale.