In a study - that still needs to be followed up - college women "found that despite the negative effect on their body image, women preferred ads showing thin models and said they were more likely to buy products featured in those ads than in ones showing "regular-size models," said Jeremy Kees, a business professor at Villanova."
In this morning's AdAge...
I need some college women to reply here.
10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024
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The advent of healthcare-based eCommerce businesses represents a
significant shift in how consumers access medical produ...
5 weeks ago