Friday, August 7, 2009

Animal Planet Technique to Enhance NFL Players

A super slow-motion camera - the same one used to show the beauty of running cheetahs on Animal Planet - is used in this season's ads in both traditional and new media for the National Football League.

Here's the story in todays advertising section at (free with registration).

The spots are created by Grey New York using a thousand-frames-per-second Phantom HD digital camera, built by Vision Research, that shoots video that is 10 times slower than previous NFL slo-mo film.

I chased around the 'net to see if the six initial spots are available, yet. No luck.

When they pop up in the next few days, I'll post them.