How to Find 50K Customers by Spending $0 on Paid Media

I'm more than a little skeptical about this.

My wife and I were "Potential Customers" for a Prius after going to a drive-o-fair which included test drives (for each of us) and a truck trailer full of games, etc, that showed us all the reasons to buy a Prius.

Even our dog, Grace, jumped in the back of one and seemed happy with the space.

Nonetheless, after combing the alternatives, we bought a Ford Escape hybrid.

Read this and tell me what you think!