McDonald's, not one of my favorites, humbles me this morning with an example of how truth makes advertising work.
Here's the story in this morning's Boston Globe.
btw: when you get to the bottom of the story, the "media and advertising professor at BU" suggests that this spot may be mistaken for programming. Do you agree?
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
