Monday, August 18, 2008

Aussie TV Show Explains Advertising's Workings vs. Ad Glamour

OK, we have Mad Men and Donny Deutsch on the tube, but the Australian version of Public (no commercials) TV has a series devoted to the question "What makes advertising work?"

Advertising Age's Brian Steinberg writes today about the show called "The Gruen Transfer," during which a panel of advertising professionals dissect ad campaigns and try to identify why they succeeded or failed.

Nice touch, that!

My big question is "When does this this series come out on commercial DVD?"