Could You Live Without Facebook?

While I find Facebook a very convenient way to stay in touch, I probably could live without it.

Though, in fact, I don't really use Social Media as much as I might.

Here's a report on a study from this morning's OnlineMedia Daily that shows Facebook is America's favorite with 78 million regular users - and that 71% of us say we "can't live without it."

To put this study (by Anderson Analytics) in another perspective, here's media critic Joseph Jaffe on more practical aspects of new media, it's use or misuse as a selling tool and thinking critically about research in general: