Monday, October 13, 2008

Suddenly Everybody Wants To Dance the HULU

The video serving website, hulu.com, came out of nowhere last spring to become a major player. What hulu offers is de facto video on demand for TV content from NBCU and Fox.

A few days ago I wrote "It looks like hulu.com (one of the parters in which is NBC), et al, are leaving their mark on main stream Television."

Maybe it's the future of main stream TV - from this morning's AdAge Mediaworks.

Dissembling: it's truthiness lite.

AdAge columnist, blogger and critic, Bob Garfield, has long pointed out that the only kind of advertising that isn't legally required to prove the truth of its claims is political advertising. And that's the water we're all swimming in today.

Here's Garfield's latest complaint.