Well, it's probably all about:
1) quality content
2) availability on demand.
While that may or may not spell "The End" of TV as we know it, here's the Big Kahuna of Hulu.com to explain it to us.
Is it just me, or does this guy seem to be a little too earnest? I keep waiting for him to talk about the fun of connecting with the Hulu brand, but instead we get a combination of a business plan backed by his impressive resumé. Almost sounds like a bad press release.
What do you think?
(From this morning's MediaPostNews Online Media Daily.)
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago