A Big Idea Starts With a Big Question

One of the cool things about advertising is that every day you're surrounded by people who look at things differently than you. All businesses talk about "embracing diversity of opinion," but in advertising, ideas are the product and creativity is the essence of everybody's job (OK, maybe not the accountant, but that accountant needs to understand creativity in order to be effective).

The blog, Presentation Zen, has an interesting topic this morning, "10 Tips on how to think like a designer," and like any big idea it starts with a big question.

"Most people do not really think about design and designers, let alone think of themselves as designers. But what, if anything, can regular people — teachers, students, business people of all types — learn from designers and from thinking like a designer?"