Garfield Fires a Volley at New Microsoft Ad

Bob Garfield has seen the new Seinfeld/Gates TV spot for Microsoft and he gives it only two stars.

The always readable critic for AdAge writes today, "Have you seen the new Microsoft spot from Crispin Porter & Bogusky, the one with Jerry Seinfeld and Bill Gates? It's got its funny moments, in a goofy Seinfeldian way, but otherwise constitutes one of the weirder chapters in advertising history."

While I agree that Apple is largely responsible for this, Crispin's sass answer to the brilliant PC vs. Mac campaign, I don't agree that it's all that confusing and, if you watch it a couple of times, there are hints as to how the new OS might be marketed. And it's pretty damn funny, too.

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Twitter a Brand Builder?

Apparently so, says Business Week.

I wonder, do the Branders follow you if you misspell their name? Hmm.