I Think It Was Leo Burnett Who Said:

"Nothing kills a bad product quicker than good advertising."

If that's the truly the case, then Twitter might be good advertising for movie goers... but not for some movie makers.

Part of the story, as told last Friday on National Public Radio's All Thing's Considered, is movie fans who see the pictures early and spread "peer reviews" praising or damning the films.

Meanwhile, reuters.com blames Twitter for the quickness of this thumbs up/thumbs down networking, some of which - says Reuters' Alex Dobuzinskis - happens while viewers are still in the theater.

More Evidence of Shark Jumping

Yesterday I pondered the question: has Twitter jumped the shark?

This morning ReadWriteWeb asks: Are Trolls Ruining Social Media? Pretty much the same question.

Evidence is that celebrities are bailing out of the Big T because it's no longer fun to "hang out with people online," due to celeb-haters, says Twilight author Stephanie Meyer.

Get the story here.

One More Twitter Thing...

Pepsi UK is about to print its Twitter URL on millions of cans of cola.

"Twitter has officially reached mainstream" writes Stan Schroeder on Mashable - though he also speculates that it may turn out that Twitter has jumped the shark.

What do you think?

Twitter a Brand Builder?

Apparently so, says Business Week.

I wonder, do the Branders follow you if you misspell their name? Hmm.