Thursday, July 31, 2008

194 Coeds Say Skinny Women Make Them Want To Buy

In a study - that still needs to be followed up - college women "found that despite the negative effect on their body image, women preferred ads showing thin models and said they were more likely to buy products featured in those ads than in ones showing "regular-size models," said Jeremy Kees, a business professor at Villanova."

In this morning's AdAge...

I need some college women to reply here.

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