I'm On It!

... say Bank of America, General Electric and Levi's.

What they've done is each understands - before most advertisers - that their customers are beginning to tire of ads that refer to the economic downturn.

This morning's ADWEEK online tells the tale of a Harris Poll that confirms what the above advertisers knew intuitively (BofA produced their spots last summer, but launched them just two weeks ago).

Here's their story on nytimes.com (free access with registration).

San Francisco's Levi's Hires Nike's Agency for Creative Work

Wieden + Kennedy, longtime agency for the Nike brand has been hired by the once-great Levi's brand for creative work in the US, as seen in today's ADWEEK.
Undoubtedly, Levi's would like to regain some of its greatness and W+K has done incredible work for Nike over the past 20 years or so, building the brand into "the one to beat" in the product category.