Surprise! Research shows that people watching TV programs online are starting to outnumber people using a Digital Video Recorder (TiVo, etc.).
The story is on this morning's AdAge online.
Note the research methodology used by IMMI described at the end of the article. A cellphone that "tracks individuals' media consumption."
Here's more about that! Including IMMI's report on this study.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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[image: talk_bubbles.png]
The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
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