Proctor & Gamble is breaking new ground with abductive thinking - it's not taught in business schools. Design schools teach it. It' about imagining the possible.
Here's how it works for P&G (in this morning's Business Week).
When is the Best Time of Day for Selfies?
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[image: man_plane_glider.png]
If you like taking a selfie or two, you'll know that lighting is
everything. It's crazy the impact lighting has on the outc...
2 weeks ago
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