Proctor & Gamble is breaking new ground with abductive thinking - it's not taught in business schools. Design schools teach it. It' about imagining the possible.
Here's how it works for P&G (in this morning's Business Week).
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
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