Lydia Loizides checks in on v.v. via MediaPost's TV Board.
What happens when you consume these special-effects-laden little eye snacks which turn out to be empty calories? A funny fart or serious indigestion?
Advertising hero Howard Gossage wrote: We don't know who discovered water, but we're pretty sure it wasn't a fish. Advertising's challenge: understand the flowing waters that we all swim in. Jeff Goodby, co-founder of Goodby, Silverstein & Partners, once wrote an ad aimed at ad students that, among other things, coached rookie admakers to learn the language of fish in order to create better advertising. Grab the SCUBA tanks, we're going in.