Media Competition Sometimes Means "Outspend Your Competitor"

The Obama campaign made a commitment two weeks ago to buy $5 Million in TV time on the Olympics broadcasts on NBC.

This just (8:06 am) hit my inbox:

Going for Gold? McCain Makes $6 Million Olympic Buy

Tops Obama Buy by $1 Million

Aug. 5, 2008

WASHINGTON (AdAge.com) -- Sen. John McCain's presidential campaign is buying into NBC Universal's Olympics coverage. The McCain campaign made a last-minute $6 million ad buy, which tops the $5 million Sen. Barack Obama's campaign had previously announced. Read more on this breaking story at http://adage.com/campaigntrail/post?article_id=130119 -- Ira Teinowitz