Why Your New-Favorite TV Show May Not Be On TV At All

NBC is out thumping the drums among advertisers and the noise is all about full length digital programming produced to be shown exclusively on the internet.

Madison+Vine is an AdAge.com feature that that covers the intersection of advertising and traditionally Hollywood-type businesses. And, while this idea has been batted about now and again, this is the first time I've heard it proposed as a real opportunity for advertisers.

It looks like hulu.com (one of the parters in which is NBC), et al, are leaving their mark on main stream Television.

Makes MacTV look like not such a dumb idea after all.

NBC On-track to Gross $120 Million on Olympics

NBC says it will sell $1.001 billion in advertising on the Beijing Olympics - $1 million more than planned - due to strong ratings, especially among young men. Subtract the $890 million in rights fees and gross revenue tops somewhere in the neighborhood of $120 million.

This post by Wayne Frieman on MediaDailyNews says 100 different companies bought ads on traditional broadcast, online, cable and mobile. Both Presidential campaigns were among the advertisers.

All Is Not What It Seems

Friday's Today Show featured a discussion of viral videos. You know, those funny little films that we e-mail to each other and which usually end up exposed as fakes on YouTube. Are they ads, or what?

Lydia Loizides checks in on v.v. via MediaPost's TV Board.
Don't miss the video with very glib adman, Donny Deutsch.

What happens when you consume these special-effects-laden little eye snacks which turn out to be empty calories? A funny fart or serious indigestion?