NBC is out thumping the drums among advertisers and the noise is all about full length digital programming produced to be shown exclusively on the internet.
Madison+Vine is an AdAge.com feature that that covers the intersection of advertising and traditionally Hollywood-type businesses. And, while this idea has been batted about now and again, this is the first time I've heard it proposed as a real opportunity for advertisers.
It looks like hulu.com (one of the parters in which is NBC), et al, are leaving their mark on main stream Television.
Makes MacTV look like not such a dumb idea after all.
Customer-Centric Marketing: Speaking Your Audience's Language in a Digital
World
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The effectiveness of marketing strategies hinges on one fundamental
concept: customer-centricity. For experienced advertisers a...
1 month ago
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